What Do We Name our New NIKEiDs?

Nike has taken a wee bit more blog space here than we first imagined but at least we’ve got some self-effacing ideas for a forthcoming post about brand whoredom. We may also have to include some sort of disclaimer with all posts disclosing our label lust at some point if we don’t start mixing things up.

But really, who wants to talk about editorial integrity when we’ve got new cleats in the mail? We’ve discussed neon fatigue here before but since we’re a bunch of DOERS we decided to design our own neon-free shoes on NIKEiD’s website.

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Top l., top r., bottom r. belong to Home & Away’s editor. Bottom r. belongs to one of our contributing reporters.

The final products ended up looking far more luxurious and well-made. As far as playing performance, well the Home & Away strikeforce that’ll be wearing these will debut these on the training ground in two weeks. Watch this space for our review of the Nike Tiempo Legacy ID.

Brooklyn, NY … Soccertown, USA?

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Upper 90’s Brooklyn outpost on Atlantic Avenue

Ask a foreigner about how they view soccer in the U.S. and somewhere in their initial response will lie some reference to the suburbs and moms and minivans driven by suburban moms. Well, Nike had other images in mind. They were thinking concrete, travel by foot, train and bus and downtown Brooklyn.

Last month, Nike released the kits the U.S. team would be wearing at this summer’s World Cup and they chose local outfitter Upper 90’s Brooklyn store as a debut site. Actually, Nike kinda took over in serious style.

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A Song NYCFC Supporters Can Get Behind?

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NYCFC’s cantor-in-chief?

Depeche Mode’s “Just Can’t Get Enough” really has nothing to do with Uruguay. Or football. So, how does it become attached to the Premier League’s best and recently most controversial striker? Because throwing Luis Suarez’ name into the song somehow sounds great to Liverpool supporters.

Now that we’ve established the scant requirements needed to affix a song to a cherished player or soccer club, we can help New York’s newest MLS franchise, NYCFC, come up with a tune we’d like to hear from the stands.

Our blog’s founding members had a days-long email chain about this and we came up with Bill Withers’ “Lean on Me”. Withers’ version lends itself to warmth and support but for NYCFC’s purposes we prefer the defiant, gospel-like tone set by Morgan Freeman and Sandra Reaves-Phillips in this version from the film with the same name. It wouldn’t be so strange. According to terrace song database FanChants, Watford FC tried the tune out but it never hit the heights. Hopefully, New Yorkers inspired by Morgan Freeman’s role as a bat-wielding school principal can change the song’s soccer-related success.

Our second choice, “Fair Eastside”, also comes from the film.

Let us know what you think about our suggestions and if you have one of your own!

And they said “Lean on Me” (the film) was all about test scores. Hmph!