Brooklyn, NY … Soccertown, USA?


Upper 90’s Brooklyn outpost on Atlantic Avenue

Ask a foreigner about how they view soccer in the U.S. and somewhere in their initial response will lie some reference to the suburbs and moms and minivans driven by suburban moms. Well, Nike had other images in mind. They were thinking concrete, travel by foot, train and bus and downtown Brooklyn.

Last month, Nike released the kits the U.S. team would be wearing at this summer’s World Cup and they chose local outfitter Upper 90’s Brooklyn store as a debut site. Actually, Nike kinda took over in serious style.

photo (1)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s