Ask a foreigner about how they view soccer in the U.S. and somewhere in their initial response will lie some reference to the suburbs and moms and minivans driven by suburban moms. Well, Nike had other images in mind. They were thinking concrete, travel by foot, train and bus and downtown Brooklyn.
Last month, Nike released the kits the U.S. team would be wearing at this summer’s World Cup and they chose local outfitter Upper 90’s Brooklyn store as a debut site. Actually, Nike kinda took over in serious style.